Understand your audience
Connect content and engagement signals to reveal what your readers are interested in and what they are about to do.
For publishers
Your audience is worth morethan your inventory.
Every read, comparison and return visit tells you something about interest and intent. Crimtan helps turn those signals into revenue.
You already have the most important asset. Your audience.
Content engagement creates signals about interest, behaviour, preference, consideration and intent. Crimtan turns those signals into audience intelligence advertisers will pay for, while the relationship stays yours.
Create new advertiser products
Build differentiated audience propositions around travel, automotive, finance, study and other interests your content already attracts.
Extend your audience value
Activate your audiences in relevant environments beyond your own properties.
Keep the relationship yours
You create the content, build the audience and own the relationship. Crimtan provides the technology.
The engine, not the paint job.
01 — 06One connected intelligence system. Four stages that share one picture of the audience, orchestrated by ControlOS and held together by one identity layer.
01 / Orchestration layerControlOS
The orchestration layer across the whole stack.
02
06 / Underlying pillarListen
Listen for the signals that matter.
03Plan
Turn understanding into a plan built around your objective.
04Activate
Turn the plan into smarter media decisions.
05Measure
Turn outcomes into better future decisions.
ActiveID
The identity layer beneath the whole stack.
Listen. Plan. Activate. Measure.
Connected by one identity layer. One connected approach.