Technology
Audience intelligence, identity, activation, creative and measurement. We build it, we run it, and ControlOS lets you see inside it.
One connected intelligence system. Four stages that share one picture of the audience, orchestrated by ControlOS and held together by one identity layer.
01 / Orchestration layerThe orchestration layer across the whole stack.
Listen for the signals that matter.
03Turn understanding into a plan built around your objective.
04Turn the plan into smarter media decisions.
05Turn outcomes into better future decisions.
The identity layer beneath the whole stack.
Listen. Plan. Activate. Measure.
Connected by one identity layer. One connected approach.
Why can’t clients see what we see?
ControlOS is the answer. One platform across the whole stack, from Listen to Measure.
ControlOS is the client-facing platform behind every Crimtan partnership. It opens up the same view our own teams work from: the signals, the plan, the delivery and the outcome, so you can follow performance, see what is driving it and stay close to every decision. Real reporting, from first impression to outcome.
ControlOS sits above every stage, orchestrating the stack and surfacing the data — telling the story of your marketing activity from first signal to outcome, so you can follow performance and stay close to every decision.
Bring client, behavioural, contextual, publisher and intent signals together to build customer-specific audience intelligence.
In ControlOS: see your audience intelligence take shape — the signals, segments and opportunities behind every decision.
Use audience intelligence to shape strategy — who to reach, where to reach them and the creative stories most likely to resonate.
In ControlOS: see the thinking behind the plan — the audiences, environments and creative direction built around your objective.
Reach relevant audiences in the environments that matter, with media and creative decisions built around your business objective.
In ControlOS: monitor pacing and delivery live — where your campaigns run, who they reach and how delivery tracks against your objective.
Understand what influenced the outcome and feed that learning into your next audience, activation and creative decisions.
In ControlOS: real reporting on what made the difference — and the learning that shapes what happens next.
ActiveID sits under every stage, noting the data signals that keep audiences connected — so understanding, activation and measurement all speak to the same people as the journey evolves.
In ControlOS: follow how audiences stay connected across the journey, from first signal to outcome.
